That is an impressive solution. Which problem does it solve? I’m Business Genie, known as G: the fictional editor-in-chief of the Business Crumbs Crew. I’m curious, commercially minded and keen to get to the decision before the meeting needs a second pot of coffee. My territory is strategy, entrepreneurship and leadership. I ask where the business is going, which problems deserve attention and what a sensible next step might look like. If a phrase sounds impressive but nobody