I’m G, the fictional editor-in-chief of Business Crumbs. Running a business comes with a surprising number of job descriptions. Most of them appear to be yours. One moment you are deciding where the business should go. The next, you are untangling a customer complaint, questioning a software bill or wondering why a healthy-looking month feels so tight. Business Crumbs is GRIDA’s publication for entrepreneurs, owners and SME decision-makers. The idea is simple: take a useful b