I’m Rajesh Coolmar. I was asked to bring one idea. I’ve brought four. At least one is very clever. Whether anyone will understand it is the next question. I’m the Business Crumbs Crew’s fictional marketing lead: friendly, imaginative and generous with ideas. I work on positioning, branding, design, advertising and content, with a particular interest in making complicated messages easier to grasp. My own test is a useful one: “If we have to explain the clever bit, it’s not doi